What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Save Christmas!

December 20, 2009, 6:58 AM
“Battalions of salt trucks and snowplows maneuvered through an East Coast snow storm this morning with one mission: Save Christmas! (Or at least the Christmas shopping season.) The prospect of socked-in consumers playing in the snow instead of braving slippery roads to head to the mall helped to mobilize civic leaders in places like New York and Washington, which were facing more than one foot of snow at perhaps the most critical time for beleaguered retailers trying to weather something altogether more severe – a major recession. With the National Weather Service warning of ‘extremely treacherous travel conditions’ across much of the mid-Atlantic and New England, city leaders promised a counterattack. ‘All indications are this will be a major storm – perhaps the biggest we’ve seen in several years,’ said Washington Mayor Adrian Fenty, who dispatched 330 trucks Saturday morning to scrape and salt the streets. 'We are going to throw everything we have at it to keep the District open for business on this busy preholiday weekend.’”

Save Christmas!

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