What’s the Latest Development?

The Ouya, a new gaming console, looks to replace the standard gaming platforms used by Playstation, Wii, and Xbox with a structure more commonly found in smart phones and tablets. A Kickstarter for the Ouya was launched earlier this year with the goal of reaching $950,000. It has since received $8.5 million and buzz for the console has increased steadily in the gaming world. What makes the Ouya special is that it replaces custom hardware and discs with the open formatting of the Android app marketplace. The Ouya is also cheaper than its potential competitors. "For less than the cost of two games on traditional hardware you are getting a system where the games will be free to play."

What’s the Big Idea?

One of the biggest draws to the Ouya is that at launch, “every title, every game will be available—at least as a trial—for free.” The changeover from $50 discs to free apps has the potential to revolutionize the model for selling and playing games. Beyond pricing, the portability of the Ouya makes it even more viable. With TVs that come with built-in services like Netflix and Pandora, it seems equally possible to build in the Ouya.

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