What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Joe Camel Redux: How Fast Food Is Marketed to Children

August 31, 2013, 11:45 AM
Fast_food_kid

What's the Latest Development?

Savvy marketing strategies currently employed by quick service restaurants suggest the fast food industry is taking a page from Big Tobacco's playbook, according to a new study of television commercials produced by McDonalds and Burger King. The study observes specific tactics used to attract children to their products including advertising on children's television networks, displaying mascots and toys in children's commercials, as well as including more cross-promotions that plug products like children's movies. "Over a year, the researchers found that these ads were distributed over 81,272 placements on national television."

What's the Big Idea?

The researchers conclude that regulations designed to keep fast food chains from manipulating children are being violated, and that better enforcement of current rules is urgently needed in the fight against childhood obesity. While the Better Business Bureau has put forth a pledge by food manufacturers that they will "only feature food options that meet certain a nutrition criteria, and de-emphasize premium offers (e.g., toys) and support from promotional characters that may distract from the product at hand," the rules are voluntarily enforced, lacking the legal authority of the FDA or FTC.

Photo credit: Shutterstock.com

Read it at Scientific American

 

Joe Camel Redux: How Fast F...

Newsletter: Share: