What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

In Kenya, iCow Brings Dairy Farmers Together

April 2, 2013, 9:30 AM

What's the Latest Development?

A mobile text messaging app with the simple name of iCow is helping dairy farmers work more efficiently. When they register their cows with the service, they receive in return information on valuable data such as as gestation cycles and feed quality. They can also access veterinary assistance through the service's database and connect with other farmers looking to buy or sell cattle. The 42,000 who have signed up represent a minority of Kenyan farmers, but iCow creator Su Kahumbu expects that number to grow. She has also received requests to expand iCow from countries as near as Uganda and as far as Russia.

What's the Big Idea?

iCow is just one of many mobile apps that are helping to change lives and conditions across rural sub-Saharan Africa, thanks to the proliferation of mobile connections -- 475 million across the entire continent to date -- and the spread of innovation centers that encourage creative solutions to problems. Kenyan government official Bitange Ndemo says, "Today, there are multiple options to address these problems. If Plan A doesn’t work, there’s Plan B and Plan C." He adds that iCow and similar apps have reduced the potential for abuse and exploitation of farmers: "[They now have] more information about retail and wholesale prices. They know precisely what things cost."

Photo Credit: Shutterstock.com

Read it at The Washington Post


In Kenya, iCow Brings Dairy...

Newsletter: Share: