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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Image-sharing key to Tumbler's Triumph

June 17, 2011, 6:58 AM

What's the Latest Development?

Microblog newby Tumblr has just surpassed the 20.7 million blogs hosted by WordPress--explosive growth given it hosted about 7 million blogs as recently as January. Kit Eaton says such exponential growth means it's probably just the beginning of many record-breaking events for it. "Tumblr's meteoric rise proves there's a desire for simple, elegant, short-form-content blogs that are heavy on imagery—a model echoed in the rise in photo sharing through iPhone apps like Instagram or Color."

What's the Big Idea?

It's possible more and more brands will embrace Tumblr as a channel for simple message communication. Tumblr users are much more engaged than Twitter users. More and more big-name companies are hosting additional sites on Tumblr because its low-tech simplicity, soaring membership, and dominant social angle helps them spread their message further and faster. Founder David Karp says Tumblr is intended as a place for "creativity and sharing."


Image-sharing key to Tumble...

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