What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Helping The Internet Become More Environmentally Friendly

January 2, 2013, 12:41 PM

What's the Latest Development?

A report recently published in the American Chemical Society's journal Environmental Science & Technology describes the development of two new models for measuring the information communication and technology industry's impact on the environment. Researchers at the Australia-based Centre for Energy-Efficient Telecommunications (CEET) and Bell Labs say that these models, when tested on a network serving most California schools, delivered better and more accurate energy consumption and greenhouse gas emission estimates than current top-down models. The new versions include allowances for equipment variations and other industry factors.

What's the Big Idea?

Together, the structures that support telecommunications -- including Internet, voice, video, and cloud services -- produce more than 830 million tons of carbon dioxide yearly. At 2 percent of total global carbon dioxide emissions, it may not seem like a large amount, but it puts the industry on par with aviation, and it's expected to double in a mere 7 years. CEET, a public-private partnership, is the first research center dedicated to finding ways to improve energy efficiency and reduce negative environmental impact in this sector.

Photo Credit: Shutterstock.com


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