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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Digital Business Strategy: How Evernote Monetized $10 million in Revenue

August 27, 2014, 9:58 AM

The amount of free stuff on the Internet is staggering. Before its invention, hardly anyone could have predicted so much information and so many services would be available for free. From newspaper content to language translations services, the Internet has tended to repel money, much to the dismay of digital business owners. Since last fall, however, the company behind the popular note-taking app Evernote has taken in $10 million in revenue, now averaging about $1 million per month in sales. So how are they doing it?

Evernote has gone old-fashioned, creating a sister company called Evernote Market that sells physical goods like office supplies, new technology hardware, and technology accessories. This has meant extending its brand to products like Moleskin, Post-It Notes, scanners, wallets, and socks. Now the company is at work on creating its own line of products like iPad stands made of Wisconsin walnut wood.

"We declared a ceasefire between pen and digital," CEO Phil Libin said then. "You're still going to have physical products. Your sense of touch isn't going away. People still want nice-feeling, beautiful things."

Besides creating a new revenue stream for the company, Evernote Market tends to funnel individuals toward the digital product, the original Evernote app, which includes subscription level services that customers are required to pay for. So there you have it. Your digital business might benefit from having a presence in the world of physical things.

In his Big Think interview, business consultant Marshall Goldsmith explains how to manage your global digital business. That means thinking on a global scale, understanding how technology impacts the business, and creating alliances with other companies.

Read more at Fast Company

Photo credit: Shutterstock


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