What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Augmented Reality Glasses Already for Sale

April 12, 2012, 3:00 PM

What's the Latest Development?

With its Project Glass commercial, Google raised the public profile of augmented reality glasses higher than ever before. The Internet company is not the only game in town, however. Several other businesses have produced layered visual displays and integrated them into a pair of specs. The company Recon has already brought augmented reality to skiers and snowboarders, who can receive real-time information about their elevation and speed in a small screen that sits at the bottom-right of the user’s field of vision. And the goggle's GPS information can be used in concert with interactive maps. 

What's the Big Idea?

With a look similar to Google's Project Glass, the industrial-purpose Brother AiRScouter is looking to open manufacturing and medical sectors to the technology. Brother says the LCD display is the equivalent of viewing a 16-inch monitor that rests one meter away. "As a factory worker is operating machinery, the AiRScouter can overlay workflow instructions in real-time." On the entertainment end, Sony has partnered with Epson to create Moverio, the most immersive 3D movie and gaming experience on the market. But it seems Google is headed in the best direction in creating a multipurpose product that works like a hands-free smartphone. 

Photo credit: Project Glass


Augmented Reality Glasses A...

Newsletter: Share: