Nicholas Carr writes on the social, economic, and business implications of technology. He is the author of the 2008 Wall Street Journal bestseller "The Big Switch: Rewiring the World, from Edison to Google," which is "widely considered to be the most influential book so far on the cloud computing movement," according the Christian Science Monitor. His earlier book, "Does IT Matter?," published in 2004, "lays out the simple truths of the economics of information technology in a lucid way, with cogent examples and clear analysis," said The New York Times. His new book is "The Shallows: What the Internet Is Doing to Our Brains."
Carr has also written for many periodicals, including The Atlantic Monthly, The New York Times Magazine, Wired, The Financial Times, Die Zeit, The Futurist, and Advertising Age, and has been a columnist for The Guardian and The Industry Standard. His much-discussed essay "Is Google Making Us Stupid?," which appeared as the cover story of the Atlantic Monthly's Ideas issue in the summer of 2008, has been collected in three popular anthologies. Carr has written a personal blog, Rough Type, since 2005. He is a member of the Encyclopaedia Britannica's editorial board of advisors and is on the steering board of the World Economic Forum's cloud computing project.
Carr holds a B.A. from Dartmouth College and an M.A., in English and American literature and language, from Harvard University.
A new style of writing reflects the assumption that people take in information in little chunks and nuggets and don’t really have the ability to immerse themselves in the text and pay attention.