Aaron Hurst

Technology and Non-Profit Executive
CEO, Imperative and Founder, The Taproot Foundation

A globally recognized entrepreneur Aaron Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many global brands and frequent speaker and writer on the development of the Purpose Economy.

He is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market.  He was the creative force behind the conception of the national Billion + Change campaign. Previously he worked in Silicon Valley developing the precursors to social media.

Widely known for his thought-leadership and a regular blogger for the Huffington Post,  Stanford Social Innovation Review and LinkedIn, Aaron is a member of the  Nonprofit Times’ Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company,AshokaDraper Richards Kaplan FoundationManhattan Institute and theCommonWealth Club.  In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.


Aaron Hurst's Contributions