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What are the myths of innovation?

February 7, 2007, 12:21 PM

Myth_of_stunticlys

If you've been tracking the business innovation space over the past year or so, you're probably aware that Scott Berkun is working on a new book about innovation with an April 2007 release date. Below, Scott explains that a major focus of the new book will be identifying and exploring the myths of innovation:

"The book is called The myths of innovation and it has 3 goals:

1) Identify the myths we have about new ideas and innovation
2) Explore why they’re popular and how they came to be
3) Use lessons from history to replace myths with knowledge

I’m taking big swings in this book: I take on meaty concepts like creativity, revolution, history and progress, telling great stories from innovations past, while delivering advice at a fast pace. It’s a shorter book than art of project management but the challenge to readers, and the value, is much greater."

Good luck, Scott, with the new book! For any readers out there with a special hankering for innovation, The Myths of Innovation is already available for pre-order on Amazon.

[image: Myth of Stunticlys]

 

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