1. You can read lots about it, but there’s no substitute for doing it.
2. Lots of people talk about it, but few people know actually know how it works.
3. You can attend conferences about innovation, but when you leave your innovation methods/culture won’t change a whole lot.
4. People can make a lot of noise about innovation, but things stay the same.
5. The people on the top generally make the least amount of effort. It’s the people underneath who really want it to work.
6. With innovation efforts, there’s usually a whole lot of noise over a long period of time before anything happens. If it happens at all.
7. There’s nothing quick and easy about innovation. It takes a while to get good results.
8. Innovation is a bit mystical.
9. It makes for interesting conversations at dinner parties : “Innovation, oh yes - we’re the most innovative company in clerical administration. Why, just the other day we decided to use yellow paper for duplicates instead of white…”
10. There’s lots of trial and error.
Is it just me, or does #5 really stand out for its visual imagery?
[image: Sex and the City