What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Yes, For Real, It’s An Invisible Bicycle Helmet And It IS Awesome

March 25, 2013, 5:23 AM
Helmet

I love smart design, when you can just look at a product or service and be able to see the methodical, thorough, detail-oriented thinking process that went behind it, aimed at solving a problem, innovating, and disregarding convention. The invisible bike helmet from the Swedish company Hövding (don't look at it yet) is that kind of a smart product.  

The project started as an industrial design master thesis in 2005, when Anna Haupt and Terese Alstin, decided to “improve” (reinvent if you ask me) the bicycle helmet in such a way that “adult cyclists would voluntarily start protecting their heads on the roads without the law ordering them to do so”. Because, you know, helmets are not very attractive, and neither is one’s hair after wearing them. Plus, bike safety has got to be an important issue in a country, which is fourth in the world in cyclists per capita. 

After winning a grant and a good amount of venture capital for their innovative idea (which literally rendered one of their professors speechless), the girls entered an extensive research and testing phase. They compiled a comprehensive database of every single type of accident that could happen to a biker, simulated it in a controlled environment, developed their product in collaboration with another Swedish company and did tons of testing to ensure that no matter what happens, your head will be safe.

I’m not going to describe the helmet to you and deprive you of the “That's Niceeee!” moment you’re about to experience following the 7-year R&D journey of Terese and Anna (it makes the story so much better to me that the helmet was invented by two entrepreneurial girls). Best thing of all – it’s not just the next concept for a never-to-be-produced, potentially great product. It’s already being sold.

Watch the video and enjoy the brain boost trying to solve the puzzle of “Where’s Helmet?”

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

 

“It's chicken to be a realist!”

 

 

Yes, For Real, It’s An Invi...

Newsletter: Share: