Why did you start a business? To pursue your passion? To make money? That's all fine, but your passion will go unrealized and you'll never get rich if you're unable to serve your customer better than your competitor.
As CEO at Proctor and Gamble, A.G. Lafley had this realization, and he acted on it. "I pretty much turned the organization chart upside down," he tells Big Think, "and put myself at the bottom and put the customer at the top."
Watch the video here:
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