What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Meet the New Boss: Your Customer

March 20, 2013, 2:09 PM
Customer

Why did you start a business? To pursue your passion? To make money? That's all fine, but your passion will go unrealized and you'll never get rich if you're unable to serve your customer better than your competitor.

As CEO at Proctor and Gamble, A.G. Lafley had this realization, and he acted on it. "I pretty much turned the organization chart upside down," he tells Big Think, "and put myself at the bottom and put the customer at the top."

Watch the video here:

Image courtesy of Shutterstock.

 

Meet the New Boss: Your Cus...

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