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Clothes Make the Mind: How What We Wear Changes How We Think

September 21, 2013, 12:00 AM
Shutterstock_95628616

How is it that certain clothes give us more confidence, so much confidence, in fact, that we find ourselves performing better when wearing them?

The answer is what researchers describe as "enclothed cognition." When you dress to impress, it not only has an effect on the people around you who observe you, but also on yourself. When you feel more confident, your behavior improves. In fact, as David McRaney points out in the video below, whether it's a lab coat or a pair of glasses, certain clothes prepare you to be more attentive or more careful, changing your behavior, and even changing the way you think. 

Watch here:

Clothes have powers...over your mind. Learn more about this idea and others in the book, You Are Now Less Dumb, by David McRaney. Go to www.youarenososmart.com to learn more.

Image courtesy of Shutterstock

More from the Big Idea for Saturday, September 21 2013

Enclothed Cognition

People who wear glasses not only look smarter to other people, they act smarter. And therefore, they are smarter, or at least a little less dumb.  In today's lesson, David MacRaney, author of Y... Read More…

 

Clothes Make the Mind: How ...

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