It's not news that neither Playboy magazine, nor the Enterprise generally, is doing so hot. The entire New York editorial office was moved to Chicago recently, and longtime chief executive Christie Hefner stepped down suddenly a few months ago. Don't worry though, Hugh is managing to have a fairly good time.

So what is Playboy magazine, that sexy relic, doing to save itself? They're putting chubby stoner Seth Rogen on the cover!

The Daily News reports today that "The goofy 'Knocked Up' star will front the famed men's mag's April issue," alongside "NBA star Jason Kidd's stunning girlfriend and baby mama Hope Dworaczyk."

Less than ten guys have graced the Playboy cover, it turns out, but it's a club that includes Steve Martin and Jerry Seinfeld. Peter Sellers was the first—in April 1964.

I guess we can stop worrying about print magazines now. But what's Playboy's next online play? Here's ex-CEO Christie Hefner.