What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Take A Peek Into The Future: 3 Things to Look for When Hiring a Trend Forecaster

March 28, 2013, 6:29 PM

The future is coming and it's coming at a fast and furious pace. How can brands keep up with this ever-accelerating velocity of disruption?

A recent article in Fast Company explores the sometimes-murky world of trend forecasting.  While trend forecasting can help brands stay ahead of the curve, not all futurists are created equal. 

Here are 3 Key Factors to Look For When Working With a Trend Forecaster:

1. A Broad View - Be skeptical of any forecaster who defines themself as industry-specific.  Change is happening everywhere and often the biggest disruptions in an industry are coming from outside that industry.

2. Fast & Slow - Change can happen dramatically and quickly or sneak up slowly on you.  Look for a futurist who has a methodology for monitoring both fast and slow culture trends.

3. Translate from Theory to Practice - Some forecasters get too caught up on what's new for the sake of what's new.  The best agencies will help you translate new concepts into practical applications for YOUR business.

sparks & honey is a next generation agency that helps brands synchronize with culture. Follow us on Twitter at @sparksandhoney to stay up to date on the latest high energy trends.


Take A Peek Into The Future...

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