If you haven't seen this clip yet, above is a preview of the central message on how "Big Science" views religion in the documentary Expelled. There's little work needed on the part of the producers, since the message is spelled out via the interviews provided by PZ Myers and Richard Dawkins.

Notice the very clear translation for audiences as to what supposedly establishment science believes:

A) Learning about science makes you an atheist, it "kills off" religious faith.

B) If we boost science literacy in society, it will lead to erosion of religion, as religion fades away, we will get more and more science, and less and less religion.

C) Religion is a fairy tale, similar to hobgoblins, a fantasy, and even evil.

The simplistic and unscientific claim that more knowledge leads to less religion might be the particular delusion of Dawkins, Myers, and many others, but it is by no means the official position of science, though they often implicitly claim to speak for science. Nor does it stand up to mounds of empirical evidence about the complex relationship between science literacy and public perceptions.

Unfortunately, you couldn't focus group a better message for the pro-creationist crowd. And this message is already reaching well beyond the theaters, on display most recently with the PZ Myers Affair chronicled at the NY Times.

As long as Dawkins and PZ continue to be the representative voices from the pro-science side in this debate, it is really bad for those of us who care about promoting public trust in science and science education. Dawkins and PZ need to lay low as Expelled hits theaters. Let others play the role of communicator, most importantly the National Center for Science Education, AAAS, the National Academies or scientists such as Francis Ayala or Ken Miller. When called up by reporters or asked to comment, Dawkins and PZ should refer journalists to these organizations and individuals.

If Dawkins and PZ really care about countering the message of The Expelled camp, they need to play the role of Samantha Power, Geraldine Ferraro and so many other political operatives who through misstatements and polarizing rhetoric have ended up being liabilities to the causes and campaigns that they support: Lay low and let others do the talking.

So Richard and PZ, when it comes to Expelled, it's time to let other people be the messengers for science. This is not about censoring your ideas and positions, but rather being smart, strategic, tactical, and ultimately effective in promoting science rather than your own personal ideology, books, or blog. I will have more to say on Expelled strategy in a talk I am giving Thursday night at UWisc-Eau Claire and then next week Monday in a lunch time talk given with Chris Mooney at Princeton University's Woodrow Wilson School.

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Dawkins and Myers: It's Time to Let Others Be the Spokespeople for Science