What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Was Julia Roberts the Wrong Actress for Eat, Pray, Love?

August 16, 2010, 12:53 PM

The opening weekend of Eat, Pray, Love is being billed as a success, earning $23 million and second only to Sly Stallone's action ensemble The Expendables at $35 million.  Not surprisingly, more than 70% of the audience for EPL were women and movie marketers expect a long run for the film into the fall since women are less likely than men to rush out to see a movie on opening weekend. 

As Owen Gleiberman at Entertainment Weekly also observes, The Expendables, EPL, and the third opening film Scott Pilgrim, were perfectly timed to open this weekend, targeting the male, female, and youth segments respectively.

Also of interest, the run-up and opening for EPL propelled book sales with 94,000 copies sold since Aug. 1 more than were sold in 2006, the first year of the book's release.

But the success of EPL is not without detractors.  Linda Holmes, at NPR's Monkey See blog, argues that the film leaves out important plot elements of the book.

And I can't help but wonder if the film would have done better with a different actress, especially among young adult women under 35. The talk has been building around this movie here in Washington, DC social circles for at least a month, and a common complaint I hear from female friends is that Julia Roberts just doesn't match their image of the main character.  As one friend puts it: "You expect the main character to look like she enjoys eating.  That's a big part of the book, and Julia Roberts just doesn't look that part."

What do readers think?


Was Julia Roberts the Wrong...

Newsletter: Share: