Over at the NY Times' Dot Earth, Andrew Revkin has started a conversation with readers on the merits of framing as applied to climate change communication. Revkin takes as a point of departure the Seed magazine roundtable on the issue published a few weeks back. Revkin adds to the mix another voice on the matter, scientist-turned-filmmaker Randy Olson. In his remarks excerpted by Revkin, Olson correctly points out that it's not just the frame but also the source--or the spokesperson--that matters.

The full range of comments from readers is well worth reading. I weighed in with my own response, elaborating on points of agreement with Olson.