Yet the most entertaining, if not the least scientifically valid guage of public response comes by way of Slate magazine. The online commentary site partnered with HCD Research, a market-research company, in a project to investigate "real time" viewer reaction to Bush's Tuesday night speech. HCD surveys people over the Internet by allowing participants to rate a video as they watch it on their computers; they then display the results on a graph as the video plays.
HCD gathered key excerpts from the president's speech, and then played them for a group of 435 Democrats, Republicans, and independents. Participants were asked to rate the believability of what President Bush was saying at any given moment on a sliding scale that ranges from +100 to -100. Each colored graph represents the average of the responses from everyone of that party affiliation. Go to the Slate site to watch the clip and dial reactions