At the end of July, I predicted that the Edwards affair might turn out to be the dominant news story for August. It turns out I was wrong, but very close, and it was only a very strategic and effective crisis communication effort on the part of Edwards that helped stave off a media tsunami.

Still as Pew reports , despite Edwards best attempts to downplay attention, his affair for the second straight week remained the #4 most covered news story filling 4% of the newshole and trailing only the Olympics at 14% of total coverage, the general election at 22%, and the invasion of Georgia at 26% of the news hole.