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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What’s the best advice you ever received?


Lynda Resnick:            But one thing that I think is very important and it’s the reason that I got into advertising in the first place and that is if you’re in a meeting and you don’t understand something, ask.  If someone is talking to you and what they’re saying doesn’t make sense, ask them to explain it. 

Doesn’t mean you’re not smart.  And if you’re in a meeting, I guarantee you, everybody else is thinking the same thing but they’re afraid to ask.  But it’s the only way you learn.  And when I was first starting out, I didn’t know how to do advertising, someone had to teach me and the reps from the publications.  When I was a teenager, when I was, like, 17 years old, working in a dress shop, taught me how to make an ad, set type, and do all of those things.  And that’s how I learned.  And I still ask.  I try to find the smartest people I can and ask them what they think.               


Recorded on: March 17, 2009


When You Don’t Know Somethi...

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