What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Marion Nestle: The business about food labeling is interesting because the FDA has just put out a notice that it is going to review some of the health claims that are on food labels; and that it’s also going to review the structure of the food label in order to take off some of the things that are not so meaningful and put on some of the things that are more meaningful.  The FDA proposed about five years ago to have the total number of calories in a package put on the front of the package, and they’ve never been able to get that through.  There’s been so much food industry opposition to it that they’ve never been able to get that in.  What that would do on a 20 ounce soda, for example, which has . . . which says on the back of it that it has 100 calories in . . . per serving, and there are two and a half servings in that . . .  Instead of having 100 calories, it would have 250 or 275 or whatever it is.  So that would be the first thing, would be to clarify the number of calories that are in the package, especially packages that are likely to be consumed by one person at one sitting, or even shared with friends.  So the calorie issue is prominent because obesity is such a problem in our country right now.  And then I think there need to be some issues about fats that are straightened out.  So there are good fats and bad fats, and those should be very clearly identified as ones you wish there were more of and ones you wish there were less of.  And I think on a label, added sugars.  That would be a really good one, because right now you can’t tell how much sugar has been added, or how many different kinds of sugars, plural, have been added to food packages.

 

What would you like to see ...

Newsletter: Share: