What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Walt Mossberg: If you’re 16 and you have a lot of time on your hands, you may want to screw around with trying to fix your Windows when it breaks. If you’re the same person and you’re 25, and you still are not afraid of the computer, and you have a lot of technical knowledge, you suddenly find you have a lot less time on your hands to goof around with it.

And so it isn’t a question of being dumb, or smart, or intimidated, or not intimidated. It’s a question of you bought the laptop. When you open it up, you expect it to come on. You expect it to connect to the Wi-Fi network. You expect it to get you to the website. You expect it to deal with your email. You expect to be able to play your favorite game. You expect it to be able to do Facebook and MySpace.

And at the same time, if you want to or need to, you expect to be able to write a 50-page paper on it. 

That’s what they promise you when they sell you the computer. And they don’t promise you that you’re going to be spending your time dealing with defragging the hard drive and updating the security program and all that other stuff.

And so I have been laser focused on that. The first line of my first column was, “Personal computers are just too hard to use and it’s not your fault.” And I still think that’s true. And I think it’s true for cell phones, which are like personal computers 10 years ago. It’s true for most of these products.


Recorded on: Sep 13, 2007


What makes a good tech prod...

Newsletter: Share: