What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: What is Wikia Search’s business model?

Jimmy Wales: Yes, we haven’t really thought about it very much.  I mean, our basic view is that advertising is a good way to support search.  And one of the things that I can really put a huge amount of praise on Google for is that they really pioneered the low impact unintrusive advertising on search.  And really realizing that the best way to make money from search is to be relevant with the advertising.  And that’s always been their principle, and it’s a good principle.  So you know, at least initially that’s kind of the thinking.  I mean, certainly we don’t have any sort of crazy weird business model ideas like charging people to search, or charging people for listings, right, that’s a really bad model.  But we’re really just saying, “Well, we know search monetizes, so if we can do a good job, we’ll figure something out.”  So how would that be different from Google’s model?  Probably wouldn’t be much different at all.  In fact, one of the fairly obvious places we might want to turn is directly to Google to partner with them for the ads.  I mean, they do a good job.  So you know, it’s not a business that we’re interested in competing with Google on right now.

Question: Have you approached them yet?

Jimmy Wales: Well, we already do.  We already have ads.  So Wikia, everybody likes to talk about the search project, because it’s kind of the interesting thing that peaks people’s interest.  We have over 6,000 different Wiki communities on all kinds of topics.  Like World of Warcraft Wiki’s one of the most popular.  And we do partner already with Google to provide ads for the Wiki’s, and well, it seems fine, so.

Date Recorded: 4/30/08

 

What is Wikia Search's busi...

Newsletter: Share: