What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Calvin Trillin:    Well it’s better than work for one thing.  I . . . At about every two or three years I make myself laugh.  It doesn’t happen often, but sometimes something just sneaks out before I can stop it and I laugh.  So if I . . .  I always figured if I got put in solitary confinement I would not be totally without resources.  I’d get a chuckle every couple of years.  My wife, when she heard me, would say, “I know that’s the silliest line in the piece that made you laugh.”   So there’s that kind of joy.  It’s satisfying.  I mean it’s satisfying to get something right.  I mean I think it’s the same feeling that somebody has in building a house or something; that it starts out looking like a mess and just a bunch of boards; and then a hole in the ground; and then eventually you get it so that . . .  You never get it quite perfect, but as close as you can get it if you have to make a living.


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