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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What is PETA?


Ingrid Newkirk: Well we stand for the concept that animals are other individuals like us, like human beings; that they don’t need the same rights as we do. They don’t need to vote or to drive a car; but what they need is the right to be respected and left in peace. They are not cheap handbags, and hamburgers, and burglar alarms, and tools for research.

They’re not test tubes with whiskers. They’re not cuffs, and collars, and glove linings. They’re individuals like us, and they mostly have wonderful, awe inspiring, maternal instincts. They know things about the natural world. They can build their own home without any tools. They can get their own food without a supermarket. We should just be amazed at them, and not see them as sort of a hamburger on the hoof; or something we’ve yet to kill because we haven’t got around to it; or be mean to them with the manner in which we control them, and we kill them, and we confine them, and e own them. We should use them as refugees or treat them as refugees who need sanctuary if we take them into our homes, not as accoutrements to our lifestyle. I’m a big macho man. I want a macho dog, and I’m going to do--Those kinds of things are the wrong way to think about animals. They’re not to be chained up in the circus. They are to be left to live their own lives.


Recorded on: November 12, 2007



What is PETA?

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