What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: Do you have a personal philosophy?

Andrew Kohut: Well the personal philosophy that I’ve developed is to be independent and not . . . I’ve worked very hard to not let my own political point of view get in the way of what I do. I think that’s an awfully important thing to do for . . . for people in the polling business and in the media more generally; to not let your own views about . . . about an issue or about an individual color the way you write questions, the way you interpret questions. If you begin to bring your own take to things, you will do yourself in ultimately in terms of writing accurate and honest reports. The other important thing to recognize about what we do is unlike a lot of . . . of material that’s . . . that’s . . . that’s put forth about politics and media, we get . . . we have a report card. You know come Election Day . . . The day before the election we put out a poll, and we say, “This is what we think is going to happen.” Or, “This is where the other electorate is as of today.” And we also talk about what might happen between today and tomorrow. And the world gets to . . . Since we are on the public record, the world gets to see whether we’re right or wrong. Now having that challenge, and having that . . . being put up to that kind of scrutiny, you really work very hard to get it right. I mean I . . . One of the great things about my career is that I worked for the pioneer. I worked with George Gallup. And I can also remember Gallup being completely flummoxed by people who accused him of being, you know, a Republican or a Democrat. You know, and what Gallup wanted was to get . . . get . . . get the damn poll right. And I think that’s what most of us who work in the public . . . Well not most of us . . . all of us who work in the public domain . . . I mean the worst thing in the world is you’ve had a poll that’s shown consistently this, that, or the other thing, and it . . . reality turns out to be something else.

 

 

Recorded on: 9/14/07

 

What do you believe?

Newsletter: Share: