V for Virtualization

Futurist and Business Strategist

Daniel Burrus is considered one of the world’s leading futurists on global trends and innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

He is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter & Gamble, Honda, and IBM.

He is the author of six books, including The New York Times and Wall Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, as well as the international best-seller Technotrends.


He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes.

He has founded six businesses, three of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

His accurate predictions date back to the early 1980s where he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technology driven change and its direct impact on the business world.

  • Transcript


Daniel Burrus: We’ve been virtualizing and using advance simulations to do a lot. How can Boeing design their new gigantic jet and do it with teams all over the world? They simulate the whole thing ahead of time, just like Toyota. They’ve got simulated golf clubs, put them in the simulated trunk to make sure they fit. They have simulated accidents with simulated humans that have a pulse and temperature so they can even do a simulated autopsy to find out what happened if there’s a simulated death.

Using advance simulations and virtualization we’ve been able to not just virtualize desktops, meaning that you can have your desktop on anybody else’s machine, we’ve been able to not just virtualize servers, but we also are starting to virtualize processing power by putting it into the Cloud as we put storage into the Cloud. And we’re coming close to right now virtualizing your IT department, where the IT department is becoming a service. Rather than focusing on maintenance they can focus on innovation and strategic direction.

Remember, we e-enabled the enterprise in the last 15 years--e-call center and help desk, e-customer service, e-knowledge management systems. Well now, think of it as terms of v—we’re v-enabling all of these processes so that we can have a virtual supply chain managed by the Chief Financial Officer off of his cell phone, which is now part of a supercomputing system. These are game-changing technologies and virtualization is bringing them to us.