What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: How is the Internet altering social change initiatives?

Lisa Witter:I think there’s two things that I’ve really seen in my perspective the internet changing, one is who’s using it and two how it’s being used. You know, I went to school at UC Santa Cruz right when the internet was really being developed and I could remember doing my, you know, my coding, you know, my DOS coding and I was on a computers LAN and it was a very impersonal medium and then websites came where you went to the website and you got information and maybe did ecommerce but what’s really changed about the internet now, it’s become much more of an intimate of tool, it’s about for many people, it’s about their life, it’s about well you go on Amazon, it’s about the books that they might like, you know, what’s recommended. They’re reading the reviews that their friends or even strangers, instead of just advertisement, so the whole internet has become with Facebook, with MySpace, it’s become much more of an intimate and personal thing and because of that I think the dynamics and who is using it have really changed. I think it started off as sort of a white male sort of geeky tool and now actually more women are online than men are, more women are blogging then men are. It’s really a women’s medium if you think about it, I mean we are through our brain chemistry, we’re wired to be connected to other people and the internet is such a powerful way to connect whether through, you know, MySpace or Facebook or Twitter, you know, I think a lot of these things are gonna come and go, I think Twitter will come and then, you know, who knows, there might be a new version of Twitter that technology may change. But the truth is, is that people are gaining relationships in new ways then they ever have and like I can talk to someone in Ghana about a problem with genital mutilation that I never was before. So it’s become much more of an intimate tool and it’s changed politics.

Question: What's the next big online trend?

Lisa Witter:  What’s interesting, you know, with Intel, Andy Grove is always poking holes in his company to try to find out, you know, where his competitors are gonna come in and take him out.  AOL at one time was the, you know, breakthrough technology and then all of a sudden AOLs sort of an old story and the new story is Facebook and sort of what will be next, you know, after that, there’s so much.  The conversance between the web and television is completely is what’s next, you know, almost every household has a television, it’s part of our lives, it’s part of our identity and that intimacy that we see both through the internet and also what people are enjoying watching.  People love American Idol because it’s an intimate show, they’re seeing people like themselves reflecting, so I’m not sure exactly where it’s going but I know we’re gonna continue to have user-generated content, I think people are gonna be booking their, you know, creating their own television shows.  I think that there’s gonna be much more instant response to the way that television works and we’re just gonna see a convergence.

 

 

The Power of the Internet

Newsletter: Share: