The Modern CEO

Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.

During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television.  In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.

Hefner is active in a number of local and national organizations.  She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives.  She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media.   Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs.  She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.

  • Transcript

TRANSCRIPT

Hefner:    Well, most CEOs that I’ve been speaking to, you know, feel pretty convinced that 2009 is going to be a year that we’re all going to just work on getting through, that it’s a kind of hunker down year in which being as efficient as possible, being as productive as possible is going to be the hallmark of the year.  And, if we’re surprised, it will be that we want to be surprised that the economy in general or in our sectors got better a little sooner.  So, we’re sort of planning for, you know, really bad times and then hoping for slightly better times, and I think that that will affect how people budget, that will affect how people invest, that will affect our kind of a shortened horizon in terms of a close scrutiny of performance and agility to adapt and modify plans if performance isn’t being realized.


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