What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Adam Bly: I hope that what we’re doing is inspiring and suggesting new ways to communicate those very ideas. We’re a media company. I left science to start a media company because I believe in the power of media. I believe strongly in the power of a fourth estate as a value. I believe strongly in the power of media to affect the way people think; to influence the way people make decisions. And I think that good storytelling by its very nature has great potential. And science is a great story, and new stories come about with almost greater frequency than in any other realm of society. But for some reason our interest in science as a society continues to climb. And our understanding of science, though, is either stagnant or it’s dropping. And so whatever media architecture we built in the 20th century – the magazines, books, TV shows, films, museums – to raise public understanding of science here in the United States and around the world achieved whatever objectives they achieved in the 20th century. It had great success and had great contribution to society. But media has changed substantially in the last few years – the way we interact with media, the way we consume media. The challenges in the world have clearly changed, and science is changing. And scientists themselves are changing. The role of the scientist today in society is changing. All of those, you know, combine to suggest to me a need for a new way of communicating all of these ideas in science. And so what we aspire to do at Seed Media Group is that through media, across a variety of different platforms, and in different markets around the world for different audiences, re-imagine the way science is communicated. And whether that’s to world leaders and work we’re doing with policy makers and world leaders; whether it’s with scientists themselves; whether it’s with architects and designers, and programs that we’re doing for architects and designers; whether it’s for liberal arts grads; or whether it’s for people in mainline China; with whatever project we’re undertaking, it’s really designed to raise scientific literacy through media, and by really trying to use the new tools of media today; use the sort of new aesthetics that are available today in science; use the new ways of telling stories and some old ways of telling stories and modernizing them; and also coming at it with certain kind of missionary zeal. We come to work every morning, it’s predominantly a group of, generally speaking, quite young people who feel very strongly about these things. And so there’s a . . . I think there’s a soulfulness to kind of what drives this every day. There’s a real desire to change the way people think about science because we believe in what impact that will have in the world. So that’s what we’re doing. The impact is measured for us first and foremost through influence. You know as a media company we can look at more quantitative measures and see things rising in traffic growing up, and see things in circulation growing up and things like that, and those are great; but for us the primary metric for success is influence. And if we can influence a certain group of individuals as we’re starting to see take place now in some successes that we’re having, that’s a good day’s work.

 

Recorded on: 10/17/07

 

 

 

Seed Magazine

Newsletter: Share: