David Pogue
Technology Columnist, The New York Times
01:42

Pogue on Personal Tech

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It's all about simple design, says Pogue.

David Pogue

David Pogue is the personal-technology columnist for The New York Times. Each week, he contributes a print column, an e-mail column and an online video. In addition, he writes Pogue's Posts, one of The Times's most popular blogs.  David is also an Emmy award-winning tech correspondent for CBS News, a frequent guest on NPR's "Morning Edition," and a regular on CNBC.

With over three million books in print, David is one of the world's best-selling how-to authors. He is the author or co-author of seven books in the "For Dummies" series (including Macs, Magic, Opera, and Classical Music). In 1999, he launched his own line of complete, funny computer books, the Missing Manual series, which now includes 60 titles.

David graduated summa cum laude from Yale in 1985, with distinction in music, and he spent 10 years conducting and arranging Broadway musicals.

He's been profiled on both "48 Hours" and "60 Minutes." In 2007, he was awarded an honorary doctorate in music from the Shenandoah Conservatory.

Transcript

David Pogue: I am really excited about the Apple/Google effect, which is the companies who’ve been doing cruddy work and shoddy work and ugly interfaces and multi-step procedures look at Apple and Google and Sonos and TiVO and say, “What are these guys doing that’s making them make so much money? Hmm. Maybe we should stop going for feature count and maybe we should start saying what they’re doing is looking for areas to simplify and create something more beautiful.”

And you have seen that. I have seen that.

The mp3 players nowadays, for example, are largely easy to use and pleasant to use because of the iPod. After awhile, they stopped banging their heads on the doors, “But we’re 20 dollars cheaper than the iPod. Why are we not selling?” You know, people are finally beginning to realize maybe there’s something more to it.

 

Recorded on May 15, 2008


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