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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Transcript

Question: Who are you?

 

Nina DiSesa: My name is Nina DiSesa and I am the chairman of McCann Erickson’s New York office. And the New York office is what we like to say the flagship office of McCann Erickson’s global network.

Well, I was born and raised in Brooklyn, New York and I left Brooklyn when I was 21, 22, lived in the South many several times. Lived in the Midwest twice and now I am living in Manhattan, I think that when you go overseas and people ask you where are you from, if you say the United States, you get one response. If you say Brooklyn you get a totally different response in this kind of cool, it’s a cool place to be from.

 

Question: Did you know what you wanted to be growing up?

 

Nina DiSesa: Oh god, no anybody who knew me before I was 30 would be shocked to see where I have evolved to is a business person...

Well on the first half of my life, until I was about 25 or 28 I really didn’t have a focus of what I wanted to do and where I wanted to be and who I wanted to be, and I was married.

I thought I was going to have children and the when the marriage dissolved, I thought “oh my, I better have some plan, for the rest of my life,” and that’s when I decided to take whatever writing skills I had and channeled it into advertising and it was probably the best decisions I ever made.

 

Question: What did you do before advertising?

 

Nina DiSesa: I was in college. I worked in advertising in my 20s, but not in an advertising agency, I just did whatever I needed to do to make money, waiting from my husband who was an actor, to hit it and maybe decide to have a family. I mean I was coasting I don’t any 20 something year old now who coasts.

I don’t why I thought I could do it then, but I think that was the time, it didn’t really - you where not really expected to have a career when I was growing up and a career make, becoming a teachers is great, so that you would have the summer is off, I mean I was like held up to me is the idea that wasn’t appealing to me.

 

 

Nina DiSesa: Who is Nina Di...

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