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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Nina DiSesa: Well, it is harder to be funny than it is to be to move people emotionally, although humor is an emotion as well, because some people, its always easier to make somebody cry than laugh, I thought. So when you are trying to use humor in advertising what you look for is the unexpected, but it has to be relevant to the brand to the personality of the brand and to the product you selling and then has to be meaningful to the consumer as well, you just cannot do humor for the sake of being funny and not have that connect to anything, because then you just using the clients money to be a jokes to or nobody likes that very much, they don’t they usually found on that, but if you can connect the humor to what is important about the brand or what you want people to remember, then its goods. I mean always trying to doing an advertising is help the consumer fall in love, we want them to fall in love with brand and we want them to find value in the product, and that’s we use everything humor, dogs, kids, celebrities whatever we can think of to help the consumer, to motive that consumer to fall in love, its all about love that is really the big over writing emotion.

Recorded on: 2/29/08

 

Nina DiSesa: How do you bal...

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