What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Pagrotsky: We have a tradition of extreme damages from alcohol, for 1,000 years. There were periods in the 19th Century when the average consumption of spirit was about a liter a day per person, and that is a very heavy tradition to carry, so generations of Swedes have been fighting alcohol abuse, and it is imbedded in our culture now. And there is very strong support for restrictive policies towards alcohol, including high prices, restrictions and young people being able to buy, if you’re not 18, for instance, or if you’re not 20 in some cases, and membership of European Union has made this more difficult. Alcohol consumption is now going up again, and some healthcare, some health problems you can derive from this is now visible. Liver cancer, and you can see accident in traffic and so on that is related to alcohol, because it has been more difficult to control sales and use of alcohol now, and prices have come down also rather dramatically. But this is an element of globalization, of international competition, of open borders, and unfortunately the mentality of Swedish young people and the Swedish people have not changed in line with it, so now, when alcohol becomes more available and cheaper, we have not, at the same time, become more international in our ways to handle alcohol. When we get the opportunity, we still drink heavily at concentrated times, and then accidents occur. The debate is between two sides. One is the traditional restrictive policies: high prices, restrictions on access, and the other one is we are part of the world, why should we be different? The abuse is a consequence of, that we treat alcohol as something very special. By treating it something very special, it looks attractive, and that is the starting point for the abuses. My point is that this second hypothesis has been proved wrong. We are different. We have different cultural backgrounds. They are deeply imbedded and they are staying on. Then, as a responsible politician, as a responsible parent, it is my view that we must shape our policies in line with this, but I do support measures to make it easier to modernize it, to make it more flexible, but the fundamental element of having a restrictive policy when it comes to alcohol is firmly in my belief.


Leif Pagrotsky on Sweden’s ...

Newsletter: Share: