Hill is the founder of TreeHugger, an online hub for news and information related to environmental sustainability.Hailed as a "green CNN," TreeHugger hosts a constantly updated blog, newsletters, video and radio segments and a user-generated Graham site, Hugg. In the three years since its inception, TreeHugger has become one of the most high-profile and highly-trafficked sites on the internet.
Recently, Hill his been hard at work developing Planet Green with Discovery Communications. Hill has also worked in a variety of industries prior to starting TreeHugger, including fashion, web-development, and plant-based air filters. He is also a designer, and his New York souvenir coffee mug is sold in over 150 stores. Hill was educated at Carleton University in Ottawa and Emily Carr Institute of ArtDesign in Vancouver.
Question: Is it fair to ask developing countries to go green?
Well it’s a very difficult question. It’s very understandable that they could say, “What are you doing telling us what to do? Look what you’ve done. You’ve had your time in the sun. We want ours.”
It’s very understandable, but it’s also very important. So I don’t know.
I think that whether it’s Gandhi or Michael Jackson saying, “Start with the man in the mirror,” I think it’s really important that we do our thing and lead by example.
I think that the U.S. is a very powerful country, and one that can change, and one that can lead. And I’d really like to see us lead. And I think we’re starting. And hopefully that will help developing countries see there’s another way of doing things. And hopefully they can leapfrog and not go through all that. It’s a very challenging thing.
It’s a very understandable thing that these other countries want to achieve a lifestyle that we’ve been living. And so who are we to really say?
I think we have to influence as much as we can, and also lead by example. We have to practice what we preach.
Recorded on: Oct 16, 2007