Graham Hill
Vice President, Interactive Media, Planet Green

Is green the new black?

To embed this video, copy this code:

Graham Hill hopes an eco-ethic will be inextricable from our everyday lives.

Graham Hill

Hill is the founder of TreeHugger, an online hub for news and information related to environmental sustainability.Hailed as a "green CNN," TreeHugger hosts a constantly updated blog, newsletters, video and radio segments and a user-generated Graham site, Hugg. In the three years since its inception, TreeHugger has become one of the most high-profile and highly-trafficked sites on the internet.

Recently, Hill his been hard at work developing Planet Green with Discovery Communications. Hill has also worked in a variety of industries prior to starting TreeHugger, including fashion, web-development, and plant-based air filters. He is also a designer, and his New York souvenir coffee mug is sold in over 150 stores. Hill was educated at Carleton University in Ottawa and Emily Carr Institute of ArtDesign in Vancouver.


Question: Does a re-branded environmentalism have staying power? 

Graham Hill: Graham Hill: I think this is the issue of our times, whether we like it or not. Unfortunately we’ve made, mostly unknowingly, a lot of bad decisions over the past 100 years, and it’s affecting things. So this will be the issue of our times.

My hope is that it becomes part of everything. So it’s not a separate thing. So like civil rights or the women’s movement, it has to become a part of everything; not that either of those is fixed at this point in time. But really it needs to stop from being a separate thing and be part of everything. So I think it will absolutely continue in the media--because it has to. But my hope is it just becomes part of everything, so it’s less a separate thing. It’s just a part of the way we look at the world.


Recorded on: Oct 16, 2008