What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Simon Sinek: There’s a statistic that over 90% of people go home at the end of the day feeling unfulfilled by their work. This is the difference between liking your job and loving your job.  You can like your job, but do you love your job? Over 90% of the people who work these days don’t.  And I imagine a world in which that statistic is completely reversed, in which the vast majority of people go home at the end of the day feeling fulfilled by the work that they do, feeling that they’ve contributed to something bigger than themselves.  

Question: How do you find fulfillment at work?

Simon Sinek: I’ve always been a pretty happy-go-lucky guy. But about five years ago, I reached a point in my career where my passion was gone. I stopped loving what I was doing and I even got to the point where I didn’t even really it anymore and for a happy person, just being unhappy was bad enough. 

And it was this point in my life that I made this discovery, this thing called, the ‘Y’. And what I learned is that every single organization on the planet, even our own careers, function on three levels. What we do, how we do it, and why we do it.  These are the things that we think make us different or special compared to everyone else. But very few of us can clearly articulate why we do what we do. And I don’t mean to earn a living or provide for your family; those are results. By why, I mean what’s your purpose? What’s your cause? What’s your belief?

And after I learned my why, I literally stopped telling people what I did and only started telling them what I believed. And not only was my passion restored, but my career and my life changed dramatically and took on an entirely new path with vastly more meaning.

More from the Big Idea for Wednesday, August 21 2013


If you are a farmer working your own land, chances are you are deeply engaged in your work. If you are not engaged, then you will have trouble feeding yourself and your family. However, few of ... Read More…


How to Find Fulfillment at ...

Newsletter: Share: