Fredrik Carlström is the Chief Executive Officer and Executive Creative Director of Great Works America, a full-service digital marketing and communications agency that represents a diverse range of clients including Absolut Spirits Company, H&M and Nokia. In his dual roles, Carlström, a veteran marketing executive and acclaimed film producer, utilizes his deep and broad experience in both marketing and entertainment to spearhead Great Works America"s mission to create innovative and cutting-edge campaigns that engage consumers and encourage them to interact with leading brands.
Carlström joined Great Works America in February 2007 when the company opened in New York and signed an exclusive partnership with Carlström"s Third Factory, a film production company — the first deal of its kind between an advertising agency and a film production company. This partnership marked the transformation of Great Works America into a marketing agency that bridges the worlds of advertising, art, media and entertainment.
Fredrik Carlstrom: I’m pretty happy. I mean, I think in terms of setups, I couldn’t really ask for a better one. You know, I need to get to-- I have a lot of fun. I get to do a lot of different stuff. I think that, you know, I think my goals are I want to continue to do things that I’m proud of. I’m very proud of the people we have working with us now. And what are my goals? I mean, for Third Factory, I want to produce-- there’s a few films that I want to get off the ground. And for Great Works, there’s a few projects that I want to get off the ground. So I mean, it’s very much the same. Like I want to get stuff out there that I’m proud of, I suppose.
Recorded on: 6/12/08