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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What inspired this project?

Dan Barber: Well you know it wasn’t me. I mean it was a group of people, right? I mean it was the . . . It was the . . . You know it was some people who worked with Mr. Rockefeller who were intent on seeing this return back to agriculture. I mean Mr. Rockefeller used to milk cows in the middle of the . . . what is now the dining room. So there’s a real history there, and to return that seemed, you know, an intoxicating possibility, especially at this time in our . . . in our world where food . . . the consciousness about food is becoming more realized for people across the Board. And so to have this asset, this place that’s right outside New York City where it’s completely accessible – it’s really a public use facility – is a good opportunity to talk about these issues, and to display them in real life. So you know there was a group of people who were interested in seeing that come to fruition, and luckily it did.

Recorded on: 2/11/08



Dan Barber: What is Blue Hi...

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