What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Niall Ferguson

Professor of History, Harvard University

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Recent Activity

In Their Own Words

Global Competition, In Perspective

8 months ago

I have a teenage son and a teenage daughter.  They’re not in college yet, but they soon will be. I think a lot about what the teenage generation has to look forward to.  I don’t want to depress you or scare you, but it is a much more competitive and challenging world than the world that I was ...

In Their Own Words

Complexity Theory in 2 Minutes

10 months ago

If you want to try to understand how the historical process works, it helps to know a bit about Complexity Theory.  Which really comes from the natural sciences, it’s the kind of thing that physicists talk about, the kind of people who go to the Santé Fe Institute, it’s hugely helpful if you’re ...

60 Second Reads

Fixing Education: Where Do We Begin?

10 months ago

We’re trying to work out what is wrong with education in the United States, and particularly with secondary education. There’s actually something very simple we could do and that’s just to look at what the best practice is abroad.  And being more comparative in our approach, going on a world ...