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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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You Need to Plan Your Business with the Technology of Tomorrow

September 18, 2013, 11:18 AM

We run programs at Singularity University where we bring executives in and they come back once or twice a year to keep track of where the technology is and where it’s going to be in two, four, five, ten years. 

Some friends I know were the founders of Siri. When they started the company they knew that the technology they needed to implement their vision didn’t exist at that time, but they actually planned the company such that they would intersect the technology when it became available. And so I speak about that to entrepreneurs at Singularity University today. 

If you’re starting a company don’t begin it with the technology available today.  Begin it with the technology that you anticipate being available in two years or three years because if you launch with today’s technology by the time you come to market you’re going to be out of business. 

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock



You Need to Plan Your Busin...

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