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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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We're Never More Persuasive Than On Our First Day on Earth.

July 7, 2013, 7:00 AM

We are never more persuasive than on our very first day on earth.  If you think about it on our very first day on earth, as newborn babies, we had to convince those around us, without intention, without consciousness, without any of the techniques of modern linguistic sophistry currently at our disposal, to take care of us, to see us on our way, to subjugate their own interests at the expense of ours.  And you know what?  We did it, didn’t we?  Because otherwise we wouldn’t be sitting here this afternoon talking about it.

And how did we do it?  Well, it certainly wasn’t through any of our own efforts, that’s for sure.  If it had been through our own effort we almost would have definitely blown it.  No, instead, natural selection took care of it for us by equipping us with two features fitted as standard, fiendishly calibrated to cut through that ozone layer of vested interests and second-guessing, and to pound breathily up the steps of consciousness to kind of hammer resolutely on the secret in the emotional chambers of our hearts - a bit of Coldplay for you there.

And those two features were a virtually un-ignorable soundtrack that figures at the top of pretty much everyone’s list of aversive acoustic stimuli, and appallingly cute good looks, which appear damn near irresistible to anyone who comes into contact with them.  You try and stare a baby out on the metro and you’re on a loser pal.  Okay?  So we are never more persuasive than on our very first day on the planet. 

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock


We're Never More Persuasive...

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