350 - Accidental Maps: Cartocacoethes or Blatant Pareidolia?
I learned a new word today, but the condition it describes has been with me for quite some time: cartocacoethes – the compulsion to see maps everywhere. More on that here on the excellent blog Making Maps. Turns out that the famous Çatalhöyük map, dating from around 6200 BC and often called “the oldest map in the world”, might not be a map after all (and thus a prime example of the aforementioned condition).
Be that as it may, the existence of that condition does not negate the fact that some non–cartographic visual stimuli really do look a lot like the familiar shapes of countries or continents we know from our atlases. Or, to quote Kurt Cobain on a related phenomenon: “Just because you’re paranoid, don’t mean they’re not after you.”
In its most general definition, this experience of seeing patterns in random data is called apophenia - a term that also covers the phenomenon of ‘false positives’ in statistics, for example.
A more specific type of apophenia, appliccable here, would be pareidolia: perceiving significance in stimuli that have none. This perceived significance is usually more revealing of the perceiver than of the stimuli,which is why this principle is used in Rorschach (i.e. inkblot) testing. It also might explain why it’s often the devout that see images of Jesus on a piece of toast.
But, as mentioned before, sometimes the stimulus is just too convincing, the pareidolia too blatant. This blog already covered a few examples of cartographic pareidolia (Britain in a cloud, #154, and Jamerica, #268). Here are a few more examples that have trickled into the Strange Maps mailbox over the last few months, and a few others found adrift on the internet. If you have a nice picture of a cloud that looks like Denmark, an Alaska-shaped inkblot on your school book, or any other form of accidental cartography, please send it in and I will add it to this post!
- Another Britain-Shaped Cloud

Cornwall has hypertrophied and the southeast looks rather vague, but Scotland is quite solid and just about right, while even the Shetlands put in an appearance. Found here on the website of the truly awesome Cloud Appreciation Society.
- The United States of Naan

“While enjoying a meal at a local Indian restaurant a few nights ago, I began to tear my naan bread then looked down stunned to find a very proportionally accurate map of the US,” writes Simon Wood of Wellington (NZ). “What was even more remarkable was the tear seemed to correspond really well with the Mississippi River. I realise people might call shenanigans on this, but it was entirley coincidental. I was happily nibbling away with no idea I was creating some my very own atlas out of garlicy bread.”