Big Think

Question: Will black ever go out of style?

Valerie Steele: Black’s an interesting color because we think of it as having once been the mourning color, and then later on become sort of the fashion color. But in fact, for centuries there’s been a good black and a bad black. And black has been about mourning and also evil, death, night, etc. But there’s also been a sense that black was an elegant color. Black dye was traditionally very expensive, so aristocrats wore black, and it was ascetic, nuns wore black, but also it was sexy. Prostitutes wore black stockings.

In the 20’s you had the little black dress and it sort of had a chic, as a real reaction to the bright colors that had been in fashion a few years before. Then it went out again. In the 50’s, black was very much a fashion color the designers like Dior and Balenciaga liked because it drew your attention to the lines of the dress. There were no distractions from color or pattern; you were focusing on the silhouette of the dress. And then it went out again for decades. And then the Japanese helped bring in a new kind of sort of avant-garde black, which picks up on all of those things, the charismatic, black of the elegant, and also beatnik black, and the black leather jacket, that kind of charisma of evil that was associated with black. Because not just princes and priests but also executioners wore black. It has layers of meaning. And I think that makes it very useful as a fashion color because you can tilt toward the elegant side, or the diabolical side, the devil’s the prince of darkness, but the dandy’s the black prince of elegance. I think it’s not accidental Chanel made black so central because she was really the first female dandy. So, certainly, everybody loves color, but color comes and goes, but black keeps coming back with all these myriad meanings.

Recorded on September 24, 2009