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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The Neuropsychology of Persuasion: 6 Shortcuts to Winning Someone Over

December 12, 2012, 3:42 PM
Persuasion

In our increasingly overloaded lives today we need shortcuts, or rules of thumb, to guide our decision-making. So says Big Think expert Robert Cialdini, professor of marketing and psychology at Arizona State University. Cialdini has co-authored the new book Yes! 50 Scientifically Proven Ways to be Persuasive

Cialdini's research is based on six fundamental principles of human influence: reciprocity, scarcity, authority, consistency, liking and consensus. Cialdini says that if these principles are employed in an ethical manner, they can significantly increase the chances that someone will be persuaded by your request.  

These shortcuts are explained in the video animation here:

How is it that people can be convinced to say "yes" to something even if they may not be interested in the idea on its merits? In other words, why are we such suckers? Why do we end up saying "yes" to salespeople selling us products we don't want all the time?

In the video below, Cialdini explains why we are so susceptible. 

Watch the video here:

 

The Neuropsychology of Pers...

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