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Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Giving Trust Away: What Radiohead, Donut Sellers and Indonesia Have in Common

September 8, 2013, 12:00 AM

This Fall you might happen upon a farm stand on the side of the road that is unattended. And yet, you notice that the stand is open for business. You simply need to pick out your corn yourself, drop a couple bucks in a tin can and make your own change.

It's the honor system, and it works. 

In fact, according to Dov Seidman, author of HOW: Why How We Do Anything Means Everything, teaching people the habits of honesty is an extremely powerful tool in a cutthroat world.

Seidman explains how creating trust has helped to change a culture of unprecedented corruption in Indonesia and also enabled the alternative rock band Radiohead to part ways with their record label and engage their fans directly through a pay-what-you-will download.

Seidman also shows, in the video below, how at the very micro level, a donut seller in New York City was able to win over a customer base by trusting people to make their own change. 

Watch here:

Image courtesy of Shutterstock


Giving Trust Away: What Rad...

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