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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The One Key to Good Writing: Authenticity

September 7, 2013, 12:00 PM

Well, there's many kinds of storytelling and I don't think there's a crib sheet for what makes a great story.  I mean, lots of like bad creative writing programs will probably tell you that there is, but I disagree with that. 

I think, actually, what makes a great story is the authenticity of the voice of the storyteller and that is going to mean something different for each person.  So I think what you have to do is to get in touch with your voice and your experience in your life and speak from that.  

60 Second Reads is recorded in Big Think's studio.

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The One Key to Good Writing...

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